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NIKE

USA
Japan

The Challenge

Nike decided to launch a brand new shoe—the Nike Free—in two different models, and needed an aggressive and sexy branding campaign to match the intensity of its shoes. The timeline was brief and the visibility was high. Nike needed a partner they could trust to help launch the content in 16 markets without a hiccup or delay.

The Solution

TransPerfect Studios was able to launch all 16 videos flawlessly. Hand-picked copywriters assisted to ensure that the translations matched the tone and feel of the English, while Nike brand experts provided the finishing touches to ensure their preferences were captured. Working closely with all 16 globally dispersed reviewers, along with the project team based in the US, TransPerfect Studios was able to ensure a smooth deployment on a global scale for this brand new product, with zero delay to market.

American Express
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VMWare

Get In Touch
studios@transperfect.com
Los Angeles
Studio Headquarters:
5700 Wilshire Boulevard, #265
Los Angeles, CA 90036
Tel: +1 310.286.2600
New York
Global Headquarters:
3 Park Avenue, 39th Fl
New York, NY 10016
Tel: +1 212.689.5555
London
Europe Headquarters:
33 Aldgate High Street
London, EC3N 1AH
Tel: +44 20.7061.2000
Barcelona
EMEA Studio Headquarters:
Passeig de Gràcia 11
Barcelona, Spain
Tel: +34 934.876.063
Hong Kong
Asia Studio Headquarters:
33 Lockhart Road, 19F
Wan Chai, Hong Kong
Tel: +852 2292.9900
Warsaw
Ul. Prosta 70
00-838 Warsaw
Warsaw, Poland
Tel: +48 22.395.7300
WE KNOW HOW™
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www.transperfect.com
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